SOCIAL MEDIA MARKETING (SMM)

It is one of the most important components of Digital Marketing . In this digital age where everything has shifted from offline to online, all companies, be it big or small, are racing towards digital marketing in order to make their presence global And stay relevant backtracking new customers in the long run.

But just creating a business website would not help them in this matter. They need to create various social media handles and promote their business on these social media networks and proper marketing strategies so that the targeted audience comes to know about the existence of their business and creates brand awareness.

Social Media Marketing is basically the use of Social Media Platforms to connect with the targeted audience. Some important social media platforms are Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Quora, etc. It involves sharing content on Social Media Networks to build a brand, generate traffic, drive sales, etc.

On an average 1.66 billion users are active on Facebook daily. 200 million Instagram users visit at least one business profile daily. Twitter has 145 million daily active users (information taken from Google).Infographic apps such as Pinterest drive huge amounts of traffic to websites. It has an average of 250 million monthly users with 77% of them finding new brands and 55% of them using Pinterest to shop.

Long gone are the days when a third party was the point of contact between the company and customers. according to Google web index:-
- 37% of internet users follow their favourite brands on social media
- 30% of internet users use social networks to research products.

There are many reasons why your business should be active on Social Media :
So in short, I want to say that with online presence and proper promotion even a small business has the potential to reach global ends.
Nowadays, customers tend to reach out to brands online. They also post feedback on the company's Social Media Platforms which helps the company to know about the success or failure of the campaigns and also helps to know about the interest and habits of their targeted audience.
Using various Social Media Campaigns, like sharing posts, retweets ,etc. we can gain followers which in turn can lead into our customers or turning our potential leads into nurturing customers. SMM mainly includes the different strategies for marketing such as using edge rank on Facebook and other KPI (key performance indicators) for other social media platforms and also planning the post and advertising accordingly.

Inbound Marketing, one of the best and most cost effective ways to convert leads into customers, also requires social media marketing for its effective optimization. having social media presence allows customers to “get to know” Your grand. Publishing and posting content that is relevant to both the company and audience is an effective way to attract customers because one of the most important purposes of any business is to remain relevant in the long run by creating brand awareness which is an essential for driving force of a business. We can use social media ads and run campaigns to know about the behaviour, interest, age, gender,etc. of a targeted audience and then execute the same that promotes our business accordingly.

SMM helps in SEO. Even though Social Media Marketing does not have a direct effect on search rankings but it increases online visibility of the business. For example if you search “thediaryofanartist” (my website) ,you’ll see that my facebook accounts as well as instagram accounts show up in the search results. To put it simply social media results do show up in SERPs which boosts the online visibility and increases brand recognition.

Social Media Marketing extends the reach and life of the business website. By following a good Social Media Strategy we reach and connect with our clients. Social Media Marketing can be time-consuming but it is a must if you own a business because almost every user who uses the internet turns to Social Media not only for purchasing the products but also for research purposes. The content that is posted online is an acute representation of our business. If done right, the business can easily reap the benefits of Social Media through Social Media Marketing.