Social Media Optimization (SMO) refers to the optimization of your website and it's content with
the help of social media platforms for mass social consumption. So, it is basically looking at your
website and it's content with the eyes of social media consumption. What elements on your site
would be optimized better for social media? How is that individual page going to get shared
through social media? Looking at the elements on your site and determining how you could use
social media to optimize your site a bit better to get more traffic or conversions.
What does it allow you to do?
It allows you to drive traffic, conversions and allows you to engage with your audience. SMO is
very similar to SEO. In SMO keywords and on page elements are very important. Infact, meta
title, meta descriptions, heading tags are available on social profiles, right clicking and viewing
source will allow you to view those elements. Use keywords and optimization techniques like
you would in those areas just as you would with SEO. Additionally focusing on 'quality over
quantity' is important. Try not to add too much. As driving traffic is the ultimate goal as it is
with SEO. Links can be used as a metric of success, multiple retweets are initiating multiple no
follow links, social links. So, look for those potential opportunities as ways to use the elements
of SEO and SMO.
Best practices to follow
Here are some best practices for getting started:-
Learn from SEO practices
It is important to be mindful of SEO practices just as you would with on site SEO such as don't
use too much keyword stuffing. Brainstorm a few handful SEO friendly keywords . Twitter,
Facebook, Pinterest, Instagram all these platforms allow you to link to a website within your bio
section. Take advantage of this and link to the most relevant area.
Creating a good logo and cover image
You can upload a cover photo that complements your profile picture. The cover picture has a
prominent location in your profile so you should use this space strategically. For example ,it's a
great place to announce a new product release or generate interest in upcoming events, make
sure to view the image both on desktop and mobile to ensure it displays correctly.
Social access to your visitors
Try to look at your SMO from the perspective of the end user just as you would with SEO. Look
for ways to give your audience more social access. There are many ways through which you
can do this like using third party tools. You can add Open Graph to your site so that users can
sign in using Facebook or Twitter.
Reward social actions
If someone retweets your posts or likes your page, call them out and say thank you, show your
audience that you reward these social actions.
Mobile optimized website
Keep in mind that visitors often view social media on their mobile devices so it's best to ensure
that the website linked is well optimized for mobile devices.
Highlight your social presence
Consider ways to highlight your social presence to potential new followers and add social media
buttons or badges on your blog so if your visitors engage by liking or pinning your posts ,your
content is shared with their friends and families which showcases your page to new audiences.
Maintaining effective and engaging social media platforms is an essential part of setting your
business up for success. Engaging visuals are vital for making a great first impression on
visitors to your social platforms. You can start SMO from today only. Think about your users as
to how they can engage with your brand using social channels, provide them with tools that
might take them to use those social actions on your website , with your content to help provide
benefits for you.
AJ-87, Ground Floor,206 Bus Stand,Salt Lake Sector-2,Bidhannagar,North 24 Parganas,Kolkata,West Bengal 700091